To find the smartest solutions sometimes you need to dig deeper
To find absolute clarity
sometimes things need to get a litte messy
To find the smartest solutions sometimes you need to dig deeper
To find absolute clarity
sometimes things need to get a litte messy
Nosey Parker Healthcare
Consumer trained
healthcare experienced
What makes Nosey Parker different is our consumer training and experience: we use the skills and techniques learnt from our consumer research and transfer them to healthcare. This means that you have a trained, highly skilled researcher who understands healthcare working on your brand, using the latest and best techniques to solve your problem and answer your question.
Even in healthcare we are creative, and always remember that doctors are people too.
Our experience working in sophisticated consumer markets means we can offer our healthcare clients superior insight generation and a commercial brand-building and opportunity generating service.
We work with healthcare companies across a broad range of therapeutic areas, and have over ten years’ experience in healthcare research.
We have experience in researching all the people important to your business
Patients
Specialist doctors
GPs
Nurses
Pharmacists
Your staff & internal stakeholders
Senior decision-makers and influencers in government and hospitals
We offer advanced qualitative research across key areas:
We have experience in researching all the people important to your business
Patients
Specialist doctors
GPs
Nurses
Pharmacists
Your staff & internal stakeholders
Senior decision-makers and influencers in government and hospitals
Who is Nosey
Parker?
Robyn Hayes is the chief Nosey Parker, and a leading practitioner in qualitative research and thinking.
Robyn has over 20 years’ experience consulting to Australia’s blue chip companies in major commercial markets, and has worked in and owned some of Sydney’s best research agencies.
Prior to creating Nosey Parker Robyn was Managing Director and owner of Vivid (since sold), and was previously a partner at Blue Moon Research, and head of research at The One Centre, a branding & advertising agency.
Robyn loves solving tricky problems, and bringing the consumer to life in the boardroom.
When you work with Nosey Parker you get personal attention from a senior, experienced researcher – and when greater capacity is required we call on a collective of talented people including other researchers, strategists, designers and semioticians.
Linkedin
Coaching
We can help you become
a Nosey Parker too!
Nosey Parker offers four types of coaching:
For agency researchers, or those hoping to make the switch to research from another profession – people who need to improve their qualitative research & thinking skills for use in an agency environment.
For people working in allied areas such as advertising or management consulting – people who need some basic skills in qualitative research & thinking, and interviewing techniques.
For client-side researchers or insights managers – people who need to be able to write excellent briefs, manage research suppliers and develop excellent relationships with their researchers.
For people outside the research profession who need to develop an excellent grasp of qualitative questioning techniques to do their job better, for example high value sales people.
Skills Nosey Parker can help you or your staff develop or improve include:
Focus group moderation and interviewing skills
Questioning techniques for non-researchers
Development and use of projective techniques
Analysis and qualitative thinking skills
Writing winning proposals
Writing debriefs and telling compelling stories
How to write a discussion guide
How to write a recruitment brief & screener
‘How to’ for specific types of research such as advertising creative development and evaluation, packaging research, brand positioning research, concept evaluation and new product development research and ethnography
Managing and developing good relationships with suppliers
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